Encouraging schools and community groups to plant trees
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The Woodland Trust is the largest woodland conservation charity in the United Kingdom and is concerned with the creation, protection, and restoration of native woodland heritage, for a healthier future for everyone.
The Objective
Create a compelling video showcasing the impact of the Woodland Trust’s community tree packs on schools and community groups who have taken part, to encourage others to sign up for the free schools pack.
Collecting qualitative data for case studies
The Woodland Trust needed to showcase its Community Tree Packs. We identified a local school and community group that we could visit in one day to interview 10 different people from school children to community group leaders to hear about their experiences.
We created a list of prompts and questions to ask the interviewees to enable us to collect qualitative data and demonstrate the impact the tree packs have had on them, and their community.
Want to see impact?
If you’re thinking about how to better communicate your impact,
we’d love to talk it through with you.