We’re thrilled to announce our latest podcast episode featuring Catherine, founder of Strike Communications. In this insightful conversation, Catherine delves into the vital role of PR in helping charities, social enterprises, and CICs amplify their impact and navigate the crowded landscape of media and communications.
Drawing from her extensive experience, Catherine shares actionable advice on building relationships with media outlets, crafting impactful stories, and staying authentic—no matter the challenges. Whether you’re a small charity seeking ways to stretch limited resources or a larger organization aiming to maintain credibility, this episode is packed with tips you can use.
What We Discussed: Key Highlights
- The importance of storytelling in PR and how to develop messages that truly resonate.
- Building sustained media relationships versus relying on one-off press releases.
- How charities can demonstrate credibility through transparency and showcasing their impact.
- Lessons from powerful campaigns, including strategies to cut through the noise in a crowded charity sector.
- Tackling challenges like limited resources, backlash, and engaging supporters.
Catherine also shares inspiring examples, including a campaign to make parks more accessible and how Strike Communications supported a small charity in Nepal to exceed their fundraising goals through strategic PR.
Why This Episode Matters
PR isn’t just about getting your story in the media; it’s about sustaining your message, building trust, and inspiring action. Catherine explains how even small charities can use strategic PR to build long-term support and achieve their goals.
