Empowering families for life
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EveryFAMILY aim to improve the education and development of babies and young children by providing family support services, community groups and nursery and preschool care.
They also lead the Bristol-wide initiative to support children affected by parental offending (CAPO)
The Objective
Create a compelling video showcasing the impact of EveryFamily’s services over the past year, presented at their annual gala dinner and charity auction, aiming to effectively communicate their range of services, emotionally engage the audience, and drive action to support their mission.
The challenge
One of the major challenges faced by EveryFamily was effectively communicating their extensive range of services clearly and concisely. With a diverse range of offerings, it was essential to ensure that the audience fully understood the impact and scope of EveryFamily’s work.
The availability of quantitative data proved to be limited, posing an additional hurdle in illustrating EveryFamily’s impact. To address this, we balanced the narrative with qualitative data shaped by personal interviews and individuals’ experiences. This approach allowed us to provide tangible evidence of EveryFamily’s impact while capturing the human element behind the statistics, fostering a deeper understanding and connection with the audience.
With a diverse clientele facing various challenges, it was essential to handle these narratives with sensitivity and respect, ensuring the dignity and privacy of those involved.
Furthermore, amidst the plethora of personal anecdotes and testimonials gathered, the task of simplifying the narrative emerged as a significant challenge. With input from numerous individuals, each with their own unique experiences and perspectives, it was crucial to distil the essence of their stories into a cohesive and compelling message that resonated with the audience.
Made for Impact collaborated with EveryFamily to create a comprehensive framework for their video, focusing on targeting the intended audience and crafting a compelling call to action. We guided EveryFamily in formulating interview questions to capture impactful content while aligning with their messaging.
Outcomes
The resulting video seamlessly blended personal narratives with statistical data, evoking strong emotional responses while reinforcing the credibility of EveryFamily’s achievements. Its emotional resonance and factual basis left a lasting impression on the audience, furthering EveryFamily’s mission to support families in need.
Impactful video
The video was premiered at the annual gala dinner and has already proved a valuable asset.
One of the major challenges we encountered was effectively communicating the range of services offered by everyFamily clearly and concisely. Made for Impact provided us with a comprehensive framework that focused our messaging for our target audience, complete with a compelling call to action.
This video not only made our staff, volunteers, and partners proud of our collective achievements but also proved to be a powerful tool in attracting more income at our event. Its emotional resonance, backed by solid facts, left a lasting impression on our audience. I am truly delighted with the high quality of the final video and its potential to further our mission.Kerri Matthews – Partnership and Community Development DirectorEveryFAMILY
Kerri Matthews – Partnership and Community Development DirectorWant to see impact?
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